Markethive: Inbound Marketing at its Best
Wikipedia describes Inbound-Marketing as follows:
Inbound marketing provides information, an improved customer experience and builds trust by offering potential customers information they value via company sponsored newsletters, blogs and entries on social media platforms.
Marketing strategist David Meerman Scott says that inbound marketing allows marketers to "earn their way" into a customer's awareness rather than invading their awareness through paid advertisements.
Compared with outbound marketing, inbound reverses the relationship between company and customer. In fact, while outbound marketing is going to push the product through various channels, inbound marketing creates awareness, attracts and helps new customers with channels like blogs, social media, direct mail etc.
The Markethive Platform:
Tom Prendergast, Markethive CEO, has built an awesome tool that encompasses all aspects of inbound-marketing into one platform.
These tools include blogs, blog-casting, email campaigns, lead-capture pages, and autoresponders to name a few. Through plugins, content can be automatically posted to scores of social-media sites.
Come join one of our free webinars and take a look for yourself. We provide easy access, without the need to register.